When asked how did he come up with the idea he said, “My wife and I were thinking of creative ways to bring some positivity to people during this time. Honestly, after seeing DJ D-Nice host live Instagram parties it helped us to get our minds working. My wife came up with the idea of using the FaceTime photo feature and posing people as we do during our in-person photoshoots. We asked some friends if we could test it on them and to our surprise it not only worked but it was a lot of fun!”
Kareem expressed to us that his business did take a major hit, but it was also a wakeup call for him as he realized that at any given time, things can definitely make a major shift and that business owners have to use their creativity to make a way.